With Geneva as its R&D and production base, Emile Chouriet's official incorporation of Montres Chouriet SA has started a new chapter in the development of the brand.
After years of development, the company has continued to expand, and its base has become a brand management center that integrates design, R&D, production, testing, and sales.
It boasts a group of highly trained and skilled senior watchmakers working with advanced watchmaking technology and adopts stringent quality control standards.
This ensures the continuation of the traditional Swiss craft of watchmaking in Geneva and the control and optimization of watch quality.
Emile Chouriet draws upon the quintessence of history and tradition and takes inspiration from the outstanding tradition of meticulous Swiss watchmaking. By showcasing innovation in new fields, it collaborates with highly-skilled craftsmen to create superb timepieces.
Emile Chouriet adopts advanced technology, blends tradition with modernity, continues to invest in new projects, and is devoted to developing unique styles and collections of products. Following its in-house mechanical movement, the brand is currently developing its own escapement system. This element could be considered the "heart" of the movement, as it is infused with the essence of a seasoned watchmaker's craft.
The watchmaker constantly refines the tiniest of details in search of
the perfect curve to bring a unique masterpiece to life. Emile Chouriet
truly believes that timepiece manufacturing is an art form measured in
micrometers.
Our watchmakers come from a variety of fields:
Inheriting the aesthetics and industrial design style inspired by Geneva, the brand creates timepieces with a unique and refined appearance.
Each watch is fully assembled in Emile Chouriet's factory in Geneva and equipped with a Swiss movement.
Quality standards are strictly monitored by testers who use high-end testing equipment.
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